Article Archive

Articles by Robin Houghton pre-2007:*

Strategy Clinic: Is e-marketing effective?
Caterer and Hotelkeeper 07-12-06

Strategy Clinic: Is advertising worth the expense?
Caterer and Hotelkeeper 29-6-06

Strategy Clinic: How can I turn new customers into regular customers?
Caterer and Hotelkeeper 9-3-06

Strategy Clinic: How do I get more customers to my website?
Caterer and Hotelkeeper 19-1-06

Summer of Spam
Marketing Karma

From phishing to slamming
Marketing Karma

Will you still love me tomorrow?
MarketingProfs.com

Who's afraid of the new spam laws?
Marketing Karma

Marketing for the Independent Artist. Case Study: Lewes Artisans
Fuel4Arts.com (pdf file)

Search Engine Marketing: Into the Fast Lane
MarketingProfs.com

Why online is a crucial element of your marketing mix
4hoteliers.com

Search marketing - moving into the fast lane
eNuggets (newsletter of the Marketing Society)

Why online is a crucial element of your marketing mix
caterer-online.com

An online survey will kickstart your business - here's how and why
Econosystems

Maximise your marketing spend and get the best out of your existing customer base
Management-Resources.org
also at 4hoteliers.com

*Robin has also written for:

Classical Music
Sussex Express
The British and International Music Yearbook
Better Business
Business Edge
Dine Out
ABC Magazine
Arts Professional
Wealden Business Focus
Hitched.co.uk